SUMTIMESSAD is more than a brand, it’s a community. A space that celebrates mental health, normalises real conversations, and reminds us that all emotions are temporary. We stand together through the good days and the bad, supporting one another every step of the way.

THROUGH THE GOOD DAYS AND BAD.

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SUMTIMESSAD MOMENTS.

BLACK FRIDAY STARTS NOW✨🛍 use code: BLACKFRIDAY30 for 30% site wide! https://www.sumtimessad.com.au/shop
BLACK FRIDAY 21.11.24 Sign up for early access to our biggest sale of the year. ✨
WORLD SUICIDE PREVENTION DAY - 10 SEPTEMBER💛 On World Suicide Prevention Day, let’s remember that every day is an opportunity to check in on your loved ones and even yourself. We all have a role to play in offering support, showing compassion,
Hey fam! With so many new faces joining us at SUMTIMESSAD, it’s the perfect time for a reintroduction. I’m Courtney, the founder of SUMTIMESSAD! We’ve been working hard to build a brand that truly supports mental health by celebra
Rise and shine fam ☀️ We have a new product ready for you. Whether you’re hitting the books, pushing through a workout, or tackling your workday, this 650ml bottle is designed to support you every step of the way. https://www.sumtimessad.com.
Through the good days and bad 〰️
Life is full of the unexpected. Things change but all we can do is embrace the good days and bad together. You are always loved, you are always supported and you are doing your best. Don’t forget to appreciate the little things in life and s
Need some BALANCE? 💚 We got you. Shop now - https://www.sumtimessad.com.au/shop/p/oversized-hoodies-mental-health-awarenessbalance
2024 collection is now live ✨ Lots of love, SUMTIMESSAD x
3 hours to go! 💙💙
RECEIVE FREE SOCKS - Today Only 🧦 To receive a free pair of socks, place your order and comment a heart emoji in the color of the hoodie you purchased. This offer is valid today only, so start shopping! ✨ The 2024 collection drops at 6 PM (ACST)
Our last colour - COURAGE ❤️ Dropping 14.07.24 at 6:00pm ACST
BALANCE 💚 Dropping 14.07.24 at 6:00pm ACST
Bringing back the OG - RESILIENCE 💙 Dropping 14.07.24 at 6:00pm ACST
Our new collection are named after qualities that SUMTIMESSAD admire and recognise in our community. Throughout life, we will face times of joy and sometimes hardship. When you wear our brand, remember we’re here through the good days and bad.